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Sweden's first social media experience

Sweden's first social media experience

Brands Feb 28, 2022 at 10:18am

Youseum - Sweden's first social media experience opens in March in Stockholm 

In mid-March 2022, Youseum will open the doors to an interactive social media  experience that focuses on the visitor and their creative world. In the 1000 square meter  premises in the Westfield Mall of Scandinavia, visitors can take creative photos for  Instagram and create personal content for TikTok; alone or with a group of friends.  Youseum is a museum that is about YOU and your social media. 

Photo credit: Instagram @youseum

At Youseum, the visitor is placed in focus for their own experience. The visitor is taken on an  exciting interactive tour through different rooms, all creatively designed to create content for  social media channels such as Instagram and TikTok. Youseum in Stockholm will house 15  rooms and 25 interactive elements.Throughout the museum's parts, there are different  creative tools that each person can use to create their own content and develop their own  social media expression. 

In the interactive experience rooms, there is the opportunity to become a star for a day in a  talk show or by performing your favorite song on stage. You can visit Sweden's only really  Italian riviera or take a dip in a pool of sprinkles - or why not try rollerblading in Youseum's  "Roller Disco’’.

We are very excited to finally introduce Youseum to our Swedish friends in Westfield Mall of Scandinavia and the rest of Sweden. Our museum with all of its interactive experiences aims to increase creativity, bring out the best of our visitors and make them feel like the social media rockstars they are", says Koen Derks co-founder and CEO of Youseum''

Youseum opened its first doors to a pop-up venue in Amsterdam in November 2019, and the  concept attracted over 75,000 visitors already in the first year. After the first success, a  Youseum Flagship was opened in Westfield Mall of The Netherlands in June 2021, and now  the concept is expanding further in Europe with Westfield Mall of Scandinavia in Stockholm  as the first new lavish  establishment. Germany and Dubai are next.

"We strive to build playgrounds for  boundless creativity that invite our visitors to play with  social media. In the meantime, we try to spark a discussion about the role of social media in  our daily lives," concludes Joep Heusschen, co-founder and COO Youseum. 

Youseum opens on 18 March in Westfield Mall of Scandinavia. 

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