Completely Retail Marketplace — Spotlight on… Naked Dough
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Spotlight on... Naked Dough

Spotlight on... Naked Dough

Retailer Spotlight Mar 23, 2020 at 12:08pm

Updated 23rd March 2020

Naked Dough are enabling those with a sweet tooth to still get their fix whilst practising social distancing. Orders for their delicious ready-to-eat cookie dough can be placed via Deliveroo or Their mix kits are also a fun way to recreate the treats yourself in the comfort of your own home!

Busy Being Naked

Naked Dough launched the UK's first Cookie Dough Café as a pop-up in London’s Old Street underground station in June 2017. It immediately became a London hotspot, with queues spreading down the main concourse of the station.

Naked Dough raw cookie dough tub
Naked Dough raw cookie dough tub

Since then they have also popped up in Topshop’s flagship Oxford Circus store and at festivals including Taste of London and London Brunch Fest. Naked Dough also have a permanent cookie dough counter in The Stables Market at Camden Market in London.

Alongside their ludicrously moreish (and utterly Instagrammable) egg-free raw Cookie Dough, Naked Dough offers Dough Milk, Dough Freaks, Make Your Own Naked Dough, and more.

Naked Dough raw cookie dough - Make Your Own
Make Your Own Naked Dough kits

Their eight permanent flavours include ‘Unicorn Food’, ‘Nak-Ed Sheeran’, as well as totally vegan flavours ‘Cookie Monster’ and ‘Buttery Biscuit Base’. Over holidays and seasonal celebrations such as Valentine’s Day, Halloween and Christmas, you’ll also find special limited edition flavours on sale, which have included ‘Love Doughs Apples’, ‘Ginger All The Way’ and ‘Unicorn Blood’.

Over the past few years, Naked Dough have collaborated with big names including Metcalfe’s, Warner Bros, Baileys and Skinny Dip. Their cookie dough has appeared in numerous publications including Time Out, Skint London, BuzzFeed and Stylist Magazine.

A delicious tub of 'Mud Bath' and a cookie dough cone

Co-Founders Jen Henry and Hannah Adams appeared on BBC Two's Million Pound Menu in June 2018. This show is now being broadcast around the world on Netflix and received an incredibly positive reaction from viewers.

As well as their permanent counter, Naked Dough also cater for events, weddings and parties and sell their dough wholesale to stockists throughout the UK. Discover more about Naked Dough (and order dough for delivery straight to your door!) online at

Perhaps it’s time we all got Naked?

Naked Dough raw cookie dough tub
Visit the Naked Dough Camden counter or order online via the website

Meet Naked Dough at Completely Retail Marketplace UK and find out more about their expansion plans at the Soapbox sessions. Registration is free for retailers.

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