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Nordic Retail News

Nordic Retail News

Retail News Jan 31, 2024 at 4:34pm

This is your monthly round-up of what’s been happening in Nordic Retail News.

From the expansion of well-known fashion brands to new store locations you didn’t think possible, the Nordics is full of exciting new developments. Completely Retail Marketplace is here to tell you a bit more about them!

Read the below Snapshot blog post to hear more about what is happening in Nordic Retail News.

Nordic Retail News

Previous Soapbox speaker, Fazer continues to grow in Sweden

Fazer collaborates with SSP Group to introduce four Gateau cafes at Arlanda Airport, strategically placed in Market Place, F Pier (Terminal 5), Sky City, and Terminal 2.

Embrace artisanal French-inspired pastries, bread, and a light lunch menu. Launching in autumn, this partnership leverages SSP's travel locations expertise and Fazer's dedication to quality and craftsmanship.

Johan Rosenblom, Head of Fazer Retail, expresses enthusiasm for this significant market opportunity, inviting global travellers to savour their unique culinary concept. The Arlanda assortment encompasses Gateau's signature baked goods, coffee, and a selection of sandwiches and salads.

The interior design of the Arlanda Gateau cafes aligns with the aesthetic found in other Gateau stores, boasting a warm and inviting atmosphere characterized by a fusion of marble and dark wood elements. SSP Group manages the new cafes at Arlanda through a license agreement. Swedavia owns and operates Arlanda Airport.


Vanbrunn establishes store in Bibliotekstan, Stockholm

In other Nordic Retail News, VANBRUUN, a jewellery brand, has announced plans to inaugurate a roughly 209 square-meter store at Jakobsbergsgatan 6 in Bibliotekstan after this summer. Specialising in fine jewellery, engagement and wedding rings, and diamonds, VANBRUUN aims to provide contemporary consumers with a blend of knowledge and luxury.

Initially an online retailer, VANBRUUN has expanded with showrooms in Stockholm and Oslo, with further expansion plans. Established in 2013 by Victor Halvarsson, VANBRUUN emerged from his experience of finding the process of selecting engagement rings and diamonds complex and outdated.

"This expansion marks an important milestone in further developing our promise to offer an outstanding experience. We now look forward to meeting our customers in a new, more spacious boutique on the ground level in Bibliotekstan. Here we will continue to deliver exceptional service and magnificent jewelery at a memorable way of the highest quality," says Victor Halvarsson, CEO and founder VANBRUUN.

Originally launched as, the brand, now known as VANBRUUN, aspires to simplify the jewelry and diamond selection process, offering modern consumers a combination of expertise, choices, and luxury.

Nordic Retail News - VANBRUUN

National Museum of Natural History opens the exhibition in Mall of Scandinavia, Sweden

The "In the Footsteps of the Dinosaurs" exhibition is set to open at the heart of the mall, hosted by the National Museum of Natural History. Unibail-Rodamco-Westfield, the mall's owner, announced the complimentary pop-up event scheduled from February to May. Displayed items include a fossil egg and dinosaur footprints from Skåne.

Innovatively tailored for this location, the concept features not only a compact dinosaur museum but also an activity corner and a shop. The gallery is delighted to offer this space as the National Museum of Natural History undergoes renovations.

Louise Bergqvist, Director of Leasing Northern Europe at Unibail-Rodamco-Westfield, emphasized the pop-up museum's contribution to enhancing the overall visitor experience, citing its cultural value and appeal to families in a press release. The exhibition will be on level 1 near Lindt and Åhléns. 

Dinosaur exhibition - Nordic Retail News

NAKED Copenhagen opens brand new store in Paris

Entering its twentieth year and embarking on a fresh chapter, NAKED Copenhagen is thrilled to announce the inauguration of its Parisian store on January 16th. Situated in the historic Le Marais district, the expansive 300 sqm space is a result of meticulous design collaboration with creative agency Alpine Office and Interior Architect Daniel Kutlesovski, promising an immersive retail experience.

Preserving the building's historic, intricately carved exterior, the redesign introduces a soft-buttery yellow hue. The interior harmoniously fuses Scandinavian and French architectural elements, featuring premium terrazzo tiles, sculpted seating, elegant blue podiums, angular aluminum mounts, and brushed paneling.

Expressing gratitude for the opportunity in the City of Lights, NAKED Copenhagen looks forward to commencing this new journey alongside its Community.

Nordic Retail News - Naked

Axel Arigato to open flagship store in Covent Garden

Axel Arigato, the Swedish fashion and footwear brand, is set to unveil a new flagship store in London's Covent Garden.

Located in Seven Dials, the 2,500 square foot open gallery-style space will feature the brand's collection of womenswear, menswear, and accessories.

This establishment marks Axel Arigato's second venture within the Shaftesbury Capital portfolio, following the successful opening of a shop on Broadwick Street in Soho.

Michelle McGrath, executive director, Shaftesbury Capital, said: “Curating a destination that offers a comprehensive line-up of the best-in-class experiences, from both British and international brands, forms a key part of our retail strategy for Covent Garden and its Seven Dials neighbourhood. We are therefore delighted to have welcomed a young and dynamic concept like Axel Arigato. A forerunner in innovative footwear, leading with an emphasis on quality, craftsmanship and longevity.”

The decision to establish a presence in Covent Garden aligns with Axel Arigato's ongoing commitment and comes amid a wave of new brands joining the Seven Dials neighborhood. Notable additions include Odd Muse and Missoma, both opting for Monmouth Street to launch their inaugural permanent physical stores. Additionally, shoemaker Loake and men's skincare brand Horace have recently opened their doors on Neal Street.

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