Nordic Retail News
This is your monthly round-up of what’s been happening in Nordic Retail News.
From the expansion of well-known fashion brands to new store locations you didn’t think possible, the Nordics is full of exciting new developments. Completely Retail Marketplace is here to tell you a bit more about them!
Read the below Snapshot blog post to hear more about what is happening in Nordic Retail News.
COS announces “most sustainable store to date” in Stockholm
COS, the fashion retailer, recently unveiled two new stores, one in Stockholm and the other in Mexico City. In recent interviews, COS expressed its strong dedication to sustainable construction and circular design principles within these two establishments. Additionally, COS now has a total of 252 stores in 47 physical markets. This London-based fashion brand’s continued sustainability efforts could have a significant impact if its expansion continues as planned.
In a recent conversation with Dezeen, Markus Cole, the Architectural Creative Lead at COS, highlighted the brand’s more conscientious approach to crafting their new retail spaces. Notably, the flagship store in Stockholm stands out as the first in Europe to embrace COS’s most sustainable store concept to date.
The Stockholm store, situated on Biblioteksgatan, is also COS’s most expansive concept store, spanning 566 square meters across two floors. When conceiving these new spaces, Markus Cole emphasised their mission to address existing waste streams. Their aim was to seek innovative ways to repurpose materials traditionally considered as waste.
Both the choice of materials and design strategies underwent thorough assessment in the creation of these stores. This is evident in the terrazzo tile flooring, crafted from 90% quarry waste from one of COS’s supplier’s production lines. Additionally, most of the rugs have been collaboratively produced. Using waste yarn from one of their suppliers to craft unique and distinctive designs for each store.
The brand extended this eco-conscious approach to crafting the furniture and fixtures featured in the store. This small but impactful detail, giving preference to more sustainable and reused materials.
Cole shared, “Our vitrines and wardrobes are constructed from a blend of recycled acrylic and bamboo.” He elaborated, “Bamboo is a more environmentally sound choice compared to traditional hardwoods, thanks to its rapid growth, carbon sequestration capabilities, and lasting durability.”
Carhartt WIP Unveils Flagship Store in Stockholm
Renowned international street-fashion brand Carhartt WIP is making its mark in Sweden. On Norrlandsgatan in Stockholm city, they have secured a shop space from Balder.
Situated at the junction of Norrlandsgatan and Mäster Samuelsgatan. The space is right in the heart of Stockholm at Norrlandsgatan 14, Carhartt WIP has introduced its’ first Swedish store. Covering approximately 230 square meters. The current occupant, Pause Ljud & Bild, is relocating to the adjacent space.
In the former “Separatorhusen” at Patentgatan 12 on Lilla Essingen, a spacious showroom of around 285 square meters has been established. This property is owned by Malmegårds Fastigheter, and Gutai Real Estate Consulting. Who provided advisory support to Carhartt WIP for both these new locations.
David Irigoyen, Head of Sweden at Carhartt WIP, expressed their enthusiasm for this venture, stating, “For some time, we have witnessed a significant interest in Carhartt WIP here in Sweden, so opening a store and showroom is a natural step for us. We see substantial potential in the Swedish market and believe that Stockholm, as a metropolis. It allows us to offer the same exclusive retail experience found in Paris, Barcelona, Tokyo, LA, and NYC.”
Balder acquired the property Kvasten 8 on Norrlandsgatan in 2011, originally from Posten. It encompasses 2,050 square meters of commercial space and includes 31 apartments. A total of 1,550 square meters, with the residential portion owned by Sweden’s Riksdag.
George Jensen to open it’s newest flagship store in Bond Street
Danish designer jewellery brand, Georg Jensen, is making waves in the Nordic retail news with the opening of its new flagship store at 108 Bond Street. It’s positioned right next to what will soon become Diptyque Paris’s largest London store. Housing with an array of other exciting brands also preparing to welcome customers in the coming months. These include DSQUARED2, Hackett London, and Bang & Olufsen, in addition to Opera Gallery Group’s new establishment.
The recently inaugurated Elizabeth Line in Hanover Square, offers swift access to Heathrow Airport within 30 minutes.
The building in its entirety provides approximately 5,000 square feet of retail space spanning three floors. Here, Georg Jensen will proudly showcase their full assortment of designer jewellery, silverware, and homeware collections.
Anthony Selwyn of Savills, who represented the landlord, remarked; “This part of New Bond Street is now experiencing an exciting transformation. With limited availability following substantial building redevelopment. It is destined to complete London’s prime luxury district. Georg Jensen’s collections exude style and elegance.”
With the presence of St Regis and Mandarin hotels, which are sure to attract a high-end clientele, Bond Street is poised to maintain its global recognition as a pivotal part of any luxury brand’s empire.
Stephen Kane, CEO of Stephen Kane & Company, representing Georg Jensen, added, “The acquisition of 108 New Bond Street follows a two-year quest for a flagship location that can aptly showcase the brand’s entire range in a captivating and prestigious setting, following their departure from Mount Street.”
Newbie moves location and is to open its’ largest store towards the end of the year
The beloved children’s fashion label, Newbie, is embarking on an exciting expansion venture within Gallerian Femman. Situated in the vibrant heart of Nordstan.
In a strategic move, Newbie is set to unveil a brand-new retail haven encompassing approximately 200 square meters. Heralding a significant transition to a different locale at street level within the mall. The inauguration of this larger-than-life store marks a momentous milestone, proudly standing as the most expansive Newbie establishment ever established.
This impressive expansion is a testament to Newbie’s enduring commitment to crafting enchanting and eco-conscious attire for little ones. With this monumental step, Newbie endeavours to create a more immersive and enjoyable shopping experience. Welcoming families into a world of timeless, sustainable fashion. This spacious new store not only offers a wider selection of Newbie’s signature garments but also an enchanting atmosphere.
This remarkable move is a testament to Newbie’s unwavering dedication to creating enchanting, eco-friendly clothing for children, underscoring their commitment to sustainable fashion. With this monumental expansion, Newbie is focused on enhancing the shopping experience, inviting families into a world of timeless, eco-conscious style.
Beyond offering an extended range of Newbie’s signature garments, this new store promises an enchanting ambience, guaranteeing that each visit becomes an unforgettable adventure for both parents and their young fashion aficionados. Put your sunglasses on, as the future is looking bright for Newbie.
Danish retailer NORMAL A/S to unveil it’s largest store in Finland
NORMAL, the Danish retail pioneer, is making waves in Finland with its plans to unveil the largest store in the country, set to open its doors in the heart of Helsinki on Aleksanterinkatu in early 2024. What’s more, a charming NORMAL café will accompany the store, providing shoppers with a cozy spot to relax and refresh.
Behind this exciting development, our dynamic leasing team has demonstrated exceptional prowess in the negotiations, working hand in hand with the property owner of Aleksi 48, the Sigrid Jusélius Stiftelse | The Sigrid Jusélius Foundation.
The entry of the innovative Danish brand, NORMAL, is poised to bring a fresh surge of energy and draw a substantial influx of visitors to the lively Aleksi district!
Additionally, there’s exciting news for the second floor, which is set to be transformed into a hub of fantastic new office spaces.This strategic move by NORMAL A/S not only marks a significant addition to the Helsinki retail landscape but also underscores the brand’s commitment to offering more than just shopping; it’s an invitation to experience a unique blend of shopping, relaxation, and business opportunities all in one vibrant location. The opening of the largest store in Finland, coupled with the introduction of the café, promises to create a hub of activity, becoming a go-to destination for both locals and visitors alike.
As the preparations for this exciting launch continue to progress, anticipation is building, and the countdown to early 2024 has begun.
Norrøna are opening Norrøna House, their largest and most immersive flagship to date
Prepare to be captivated by the Norrøna House Flagship Store, their most immersive retail experience yet, set to open its doors on November 10th. Every nook and cranny of this establishment is steeped in the compelling stories of their remarkable 94-year heritage.
Greeting you at an astounding height of over 5 meters, the iconic Gore-Tex color wall demands your immediate attention upon entering.
Embark on a journey through the space, where you’ll come across narratives of their historic expeditions and timelines that showcase their most celebrated collections. The embodiment of Norrøna’s design philosophy, Loaded Minimalism, is manifest in The Complexity of Simplicity installation.
The manner in which they’ve woven their visual narratives together is genuinely extraordinary. Spanning 800 meters, this flagship store ingeniously unveils its entire collection and takes center stage as the epicentre of Norrøna RE, their holistic commitment to advancing a more sustainable and circular business model.
Underneath the expansive sky roof, a dedicated Gore-Tex-approved Storm Lab has been established, creating the ideal environment for their in-house designers and customers to put both new and timeless products to the test.
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