From clicks to bricks
Footfall into physical stores is accelerating post pandemic and is proving that there is a pent-up demand from consumers to visit bricks and mortar shops. This is becoming apparent as more and more digitally native brands create experiential stores.
Savage X Fenty
Lingerie brand Savage X Fenty founded by pop star Rhianna, have opened their first physical store in Las Vegas, following a large investment. There are rumours that the brand will also soon be entering the European market!
Still involving technology, Savage X Fenty has partnered with Fit:Match, an app that uses 3D full body scans to measure customers and help them find the best fit and styles whilst in store.
Read the full details here.
Fitness apparel brand Gymshark are set to open their very first flagship store on London’s iconic Regents Street. The store will support its mission to unite its sprawling social media community of 17 million with an interactive space that will offer shopping, events, community hangouts, as well as workout studios and more. We’re keen to see what more details will follow in the Spring. They have 18,000 sq ft of space to play with, so this will be an exciting one to watch.
Tomb Raider: The Live Experience
Spaces are being transformed into immersive experiences whereby visitors can enter an interactive world and role play some of their favourite computer games, movies & TV characters.
Set to open in April 2022, a 30,000 square foot site in Camden’s Stables Market, London is being transformed for Tomb Raider: The Live Experience complete with thick jungle, a treacherous ancient tomb and a sinking ship bringing to life the world of the computer game turned film franchise.
Classic family games like bowling are being revolutionised and empty spaces are being transformed into audience engaging locations, Augmented reality (AR) outdoor media company Darabase has partnered with the Churchill Square Shopping Centre in Brighton to create an ‘Up Your Alley’ AR bowling game and retail experience. Read more: https://www.propertyweek.com/news/ar-bowling-game-set-to-drive-footfall-at-brighton-shopping-centre/5118618.article?
If you’re a digitally native brand seeking your first space on the high street or a flexible location for a brand activation, why not promote your brand through CompletelyRetail.co.uk‘s new digital platform. Get in touch with one of the team at firstname.lastname@example.org for more details or upload here.